THE O.C. PUT THE REAL ORANGE COUNTY ON THE MAP – INTERESTING ARTICLE!
With sheer determination to develop itself as a premier destination, and partly due to the popularity of the TV show ‘’The O.C.’’, Anaheim/ Orange County has emerged on top of the US travel market, attracting about 44.9 million people from around the world in 2006, earning 8 billion in receipts from lodging, dining, shopping, entertainment and transportation.
‘’When the TV show was starting, the producers gave a copy to our office to have us take a look at it. We were pessimistic, saying oh, nobody calls Orange County The O.C. But the show became a hit and now everyone calls Orange County, The O.C. The show had really put us on the map,’’ explains our guide Fil-Am Melissa Centeno, who was formerly with the PR department of the Anaheim/ OC Visitor and Convention Bureau (AOCVCB).
Media helped increase international visibility for the OC, attracting leisure visitors mainly from Canada, Mexico, United Kingdom, Australia and New Zealand. Additionally, the O.C./Los Angeles region received significant increases over 2005 in visitors from both South Korea (26.3 percent) and Japan (8.9 percent).
‘’Business travellers have also started to flock to Anaheim/ OC. Last month, the city hosted 5,000 delegates of the International Pow Wow 2007 where more than .5 billion in future travel business to the United States was negotiated,’’ said Ann Gallaugher, vice president of tourism development for the AOCVCB. Theme parks Disneyland and Knotts Berry Farm, fabulous beaches and fresh California cuisine, professional sports and recreational pastimes – all these and more are the Real O.C.